Thursday, January 18, 2007

Every Woman Value and Demand a Gem Stone

Today I will cover several important factors that account for the value of gemstones. They are known as: beauty, demand, durability, portability, rarity and tradition. See yesterday’s post, for explanation of beauty, rarity and durability. Now I will proceed to demand, portability and tradition.

  • Demand depends upon the public’s taste and gemstones vary in their demand based on their choice. Diamonds are most in demand or in vogue and have been since the first shiny pebbles were found.
  • Portability applies to any small gem stone because it represents a high concentration of value in a small object, allowing the owner to discreetly carry great wealth effectively upon his/her person.
  • It has been tradition to own and wear gemstones since during the Medieval Period, simply because of their beauty regarding luster, brilliance, color and in many cases the gem stone “cut.” We must not forget the other important traditional factors, such as: durability, portability, rarity and even tradition itself. For example, in most Western cultures it’s traditional for a bride-to-be to both desire and receive a diamond engagement ring upon proposal, and then a diamond wedding ring during the wedding ceremony. The two famous ad slogans, in my opinion, that promote tradition very much are: “Diamonds Are A Girl’s Best Friend” and “A Diamond is Forever.”

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